rapid growth stage, businesses make rational amount of investments to develop and enhance new products and services. Internal stakeholders include administration, employees, current students and business partners while external stakeholders consist of potential students, potential employees, alumni and recruiters. "The UnBalanced Scorecard: a Social and Environmental Critique". The top down approach starts with a clear business strategy expressed through the organization down to operational units. A balanced scorecard of strategic performance measures is then derived directly by selecting one or two measures for each strategic objective. International Journal of Medical Marketing. However it should be noted that none of these influences is explicitly linked to original descriptions of balanced scorecard by Schneiderman, Maisel, or Kaplan Norton. 12 In 1996, the two authors published a book The Balanced Scorecard.
Kaplan is a Professor at Harvard University and David. Scorecard (BSC) to other financial and cost measurement initiatives, such as shareholder value metrics and activity-based costing, and quality programs. Others identified technical flaws in the methods and design of the original balanced scorecard or concerning the lack of validation for the approach - for example Flamholtz observed that no validation was provided for the choice of the "four perspectives" of the 1st Generation design. Balanced scorecard has more recently become a key component of structured approaches corporate strategic management. A b Kaplan, Robert S; Norton,.
In a previous paper (Kaplan and Norton 2001b we described the role for strategy maps and Balanced Scorecards to develop performance objectives and measures linked to strategy. Research of De Geuser. (2009) demonstrates that the BSC contributes positively to organizational performance. Autor: Nicolas May 28, 2012 Research Paper 633 Words (3 Pages) 746 Views. Perspective Objective Measurements Target.